Marketing agency for apps
Brand-aligned creators. Series-driven content. Built for trust — not one-off stunts.
We're an agency built by app founders. We grew our own apps to six figures with the same system we now run for partners.
The problem
Paid ads stop the second you stop paying. Marketplace UGC is a faceless voice-over from a stranger. Viral stunts die in 48 hours. None of it builds something a user actually trusts.
Stock UGC reads as an ad because it is one. Users don't trust a stranger and the algorithm knows it.
A single 10M-view video is a sugar high. Two weeks later your install graph is flat again.
Even when the content hits, nothing connects it back to your product. The view is spent and you're starting over tomorrow.
The Lever method
Every app has a soul. We find the angle that gives your product a recognizable voice — the one thing the internet can pattern-match to you and nobody else.
Forget marketplace UGC. We recruit creators from our network who actually live what your app stands for. The content reads as authentic because it is.
Three to five content angles in week one. We move fast, read the data weekly, and double down on the formats that earn real watch time.
One-off virality dies in 48 hours. Recurring formats compound. We build content engines you can run for a year — not one viral video and a hangover.
A recurring creator becomes a face people actually trust. That trust converts to installs, retention, paid conversions, and the kind of word-of-mouth ads can never buy.
What we run
You give us the product and the access. We handle creators, content, and iteration — week after week.
We pull from a vetted network of brand-aligned creators. No marketplace lottery, no spray and pray.
We design recurring formats — not one-off scripts. Each series is built to live for months, not days.
Creators ship 4–5 posts per week per channel. We run briefs, draft reviews, and final approvals.
Every Friday we read the numbers, kill what flopped, and pour more into what hit.
Your creator becomes a face — not just a voice. We design content so the audience starts following them too.
In-house tools: Niche Finder, Hook Generator, Script Workshop. Faster iteration, fewer dead drafts.
Proof of work
Before we ran this for a partner, we ran it on Vocaloco — our own AI language-learning app. Same creators, same series engine, same trust system we'd run for you.
Case study
Vocaloco is an AI language-learning app where users get roasted by an AI character. We embedded creators across four languages — Spanish, Japanese, Chinese, and Tagalog — each running a recurring series of "language fail" videos. Pay is performance-based on CPM milestones, so creators are wired to swing for views every post.
Running the same system on a second internal app (LostAura) right now. External partner case studies dropping later this year.
Who runs it
Apps & operations
Built Vocaloco from zero. Knows what app founders actually need from a marketing partner because he is one. Owns the operating system, the briefs, and the software.
Brand & strategy
Built a massive audience faster than almost anyone we know. Designs the brand identity, the series formats, and the way audiences emotionally attach to your product.
Creator coaching
Lives inside the work. Runs the creator coaching, the feedback loops, and the daily craft. Makes sure the people in front of the camera actually deliver.
Is this for you
Currently selecting
Send us a quick intro — what the app does, where you are now, and what you want the next 90 days to look like.